- Course Taught in Plain English
I hate geek speak and assume no prior knowledge of Google Analytics or Excel. I don’t want you to be impressed with MY knowledge; I want to build YOURS.
- 16 Hours of Video
This course is seriously comprehensive. I took everything I wish I knew starting out and distilled it into this course. But you have a year to get through it.
- 4 Learner Dashboards
These plug-and-play dashboards can be applied with a few clicks to any Google Analytics account, whether your account gets a few dozen or million visits a month.
- Illustrated Course Workbook
The companion workbook is 142 pages of illustrated guidance and tutorials for quick reference. It’s airy and easy to read with tons of explainer graphics.
- Practice Excel File
Learn the craft of making sexy data sexy in Excel — for both PC and Mac! I walk you through the process of taking ugly data and getting it runway ready.
- Advanced Excel Training
Repetitive manual labor is the kiss of death to any marketing budget. I teach you to build dashboards that automatically grow and update with your data.
- Google Analytics API Experience
Just the word “API” is scary to most non-technical marketers. I take the freak factor out and explain how use it in plain English. (You don’t have to be a programmer.)
- Data Mashups
One of the API tools I demonstrate allows you to marry data from Google Sheets with your Google Analytics data. I show you how. (Talk about robust data …)
- Weekly Office Hours
The Basic membership comes with weekly office hours where members have me to themselves for an hour to ask any marketing-related questions. This feature alone is an $8k+ value.
- One-on-One Training
The Guided membership comes with 4 hours of one-on-one instruction. This is a popular option because members can learn with a safety net.
- Access for One Year
Although this course originally started as a three-day seminar, it’s a thick-and-chewy cookie. So I give members a year of access to the videos.
- Serious Resume Booster
Companies are absolutely DESPERATE for marketers with the actionable skills taught in this course. Being able to build dynamic dashboards using APIs will easily add $20k to your pay grade.
This dashboard course is for you if …
You regularly work with marketing data
You need to learn advanced Google Analytics skills
You do manual, repetitive tasks for monthly reports (ugh)
You need to build out a reporting dashboard for your organization
You’re a student and want to beef up your resume to break into the field
You want to learn how to put your data in Stilettos and make it work the pole