with Daymond John and his expert team

BUSINESS FUNDAMENTALS
(4 CHAPTERS)
The fundamentals of business are the foundation on which a successful business is built. In this course, Daymond shares what you need to know to lay your business foundation.
VALIDATING YOUR PRODUCT OR SERVICE
(9 CHAPTERS)
Validating your product, service or idea is a major step in bringing it to market and getting it out there. In this course, you’ll learn the steps you need to take in the validation process.
PROTECTING YOUR BUSINESS
(5 CHAPTERS)
It’s your product … your service … your idea, and you want to keep it safe. In this course, you’ll learn how to protect what’s yours.
INDUSTRY ANALYSIS
(4 CHAPTERS)
Knowing your industry is an important part of planning your business and planning for its future. In this course, you’ll learn how to break down the industry you want to compete in.
IDENTIFYING YOUR TARGET MARKET
(2 CHAPTERS)
A target market analysis helps you identify “who” your customers are, “where” they are located, and “why” they buy what they buy. In this course, Daymond goes over what you need to focus on to understand who your target market is and what they really want.
COMPETITIVE ANALYSIS
(1 CHAPTER)
Your business could be out of business before you know it if you don’t understand your competition. In this course, Daymond shows you how to break down your competitors to help differentiate yourself and identify possible opportunities.
DEVELOPING YOUR MARKETING PLAN
(11 CHAPTERS)
From understanding your analytics and crafting your message, to finding the perfect mediums to advertise in, the marketing plan is all about reaching your customers. In this course, you’ll explore a variety of marketing opportunities to help get your message out.
FORMULATING YOUR SALES PLAN
(5 CHAPTERS)
The Sales Plan is the life line of your business. Sales cure all and in this course, you’ll see what it takes to get your product or service into the hands of your customers.
PLANNING FOR GROWTH
(9 CHAPTERS)
If you’re not planning for growth, you’re dying. In this course, you’ll learn what it takes to keep your business growing.
CRAFTING YOUR BUSINESS PLAN
(3 CHAPTERS)
The business plan is the difference between having an idea and having a company. In this course, you’ll learn why you need a business plan and what must be included in your plan for it to get attention
SOURCES OF MONEY
(7 CHAPTERS)
Whether you’re looking for funds to help start your business or keep it running, there are various sources of money out there. In this course, youll learn about several of these sources and the pros and cons of each to help identity the right ones for your business
PREPARING YOUR PITCH
(1 CHAPTER)
You get in an elevator with Daymond and the doors close. You have 60 seconds to pitch him on your product or service. Do you have what it takes to peak his interest?
BUILDING YOUR BUSINESS CREDIT
(4 CHAPTERS)
In order to establish business credit, you must first have a business. In this course, you’ll learn the proper way to set up your business and how to start building credit.
WRAP UP
(1 CHAPTER)
In this course, Daymond shares a few of his closing thoughts before completing the success formula.