Learn How To:
- Build a social media presence that gives you credibility
- Develop a compelling offering
- Find your customers online and their contact information
- Effectively pitch through cold email, direct mail and LinkedIn
- How to build and manage your sales pipeline, ensuring you have a regular flow of new clients
- Invite yourself on podcasts and book speaking engagements
- Get the attention of busy journalists and influencers and get them to cover you
- How to impress your prospects on sales calls and in sales meetings
- How to build proposals that separate you from your competitors
- How to give yourself the best chance of closing new deals
You too can get leads on command.
There’s plenty of ways of attracting clients. Facebook Ads. PPC. Inbound marketing. Partner marketing. Networking. They all have their place.
But being able to open opportunities cold on command is possibly the most useful weapon you can have. It costs nothing. It puts you in control. You get to target the exact types of client you want to win. When you get good at it, you can predictably book sales calls whenever you want.
That is an amazing place to be.
Cold pitching has a bad rap. There’s good reason for this. Most people suck at it. Most people don’t get results. So they give up. Or they don’t even try.
Cold pitching led to me getting a meeting with the Marketing Director at Hewlett Packard, Symantec, Cisco, RedBull, Pepsi and countless other global brands.
Prospects are inundated with terrible cold emails, approaches on social media and annoying cold calls. You have to stand out to get attention.
This is what I can teach you.
You can have a diary filled with sales meetings.
Not just that, you can book yourself onto podcasts, get journalists to write about your business, get your content published in authoritative publications and much more.
If you can get someone to respond to your cold emails, letters or messages, many doors open for you. “That would be nice” becomes “I can make that happen.”
That’s an amazing place to be.
I want to help you get there.
Who Am I and Why Should You Listen to Me?
Please allow me to introduce myself. I’m Jon Buchan. I specialise in developing creative b2b sales campaigns that deliver results. I also head up a Facebook group dedicated to my unique approach to new business called Charm Offensive.
Here’s my story.
A good few years ago, I was desperate for sales after my word of mouth work dried up.
I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.
To my astonishment, it worked!
My favourite one succinctly said “My colleague forwarded me your spam email and we would like to meet you to discuss opportunities.”
I’ve met with senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands, exciting start-ups and regular ol’ SMEs.
I’ve used this same style to get senior editors at large publications to respond to me and publish my clients content.
I’ve used it to help people get as many job interviews as they want – and to meet people I really look up to.
I’ve recently used it to get booked on some awesome podcasts too. I was interviewed by both Michael Senoff and Kevin Rogers this year. They’d never heard of me until I cold emailed them.
I am so excited about this…
I want to put you in a position where you are never worried about how you’re gonna find new clients. You’re always going to have opportunities. You can get in front of any type of business. It doesn’t matter if it’s a local business, an exciting and innovative start up, or a global brand. You can meet any type of person – even if they’re a journalist at a national publication, an industry expert you look up to, or the CEO of a gigantic corporation. You will be able to open opportunities for yourself whenever you want – and when you’re able to do that, life gets really exciting.
I never thought I’d give this information away – which I guess is why I’m selling it instead.