For the first time ever, get a behind-the-scenes look at this Power Trio of proven sales emails we use in every product launch.

I used a “Big Reveal” email in our Success Triggers launch and made $82,358 from that one email.

I even used this Power Trio of sales emails in our automated evergreen funnel … where they’ve helped drive over $5,000,000 in revenue.
Over the past 10 years, I’ve used these emails to sell everything from a $0.99 Kindle e-book to a $10,000+ advanced course.
I’ve used these emails across multiple categories, including:

  • Business
  • Careers
  • Social Skills
  • Productivity
  • Psychology
  • Freelancing
  • Cooking
  • Events

The Power Trio emails can be used in any niche, from business and productivity to events and beyond
These powerhouse emails allow us to consistently sell products while engaging our readers — and do it all authentically — without resorting to scammy or spammy sales tricks.
And once you see and understand the inner-workings of each of The Power Trio emails, they are fast and easy to write.
Best of all, you can now watch along as I write this Power Trio of sales emails for a recent launch — and earn $379,643 in just a few days.

Watch me write 3 sales emails — The Power Trio — that generated $379,643.

And learn how to boost your email funnels with authentic selling

Behind the Sales Email gives you a behind-the-scenes look at The Power Trio of proven, authentic sales emails we use in every product launch.
This isn’t a bloated, fluffy lecture about copywriting. It’s a focused, personal demonstration of how I write three of the most effective sales emails in our toolset.

The Big Reveal

Effortlessly introduce your product so people are itching to learn more

The Free Taste

Grab the attention of your readers and get them to try your product

The Last Chance

Move people to buy — without sounding pushy or salesy
The Behind the Sales Email course includes 4 videos that SHOW you exactly how we create this Power Trio of authentic sales emails. Follow along, step by step, as we write, edit, and perfect real sales emails that pulled in $379,643.
This is not a PDF on sales tips. It’s not a “paint-by-numbers” template. You can find that anywhere.
We wanted to go deeper and let you shadow us through the entire sales email process. Imagine how much you will learn by watching me create 6-figure sales emails — right in front of you.
You’ll get our Power Trio of emails, and you’ll get to watch me create them, with real copy that was used in a successful launch.

The Big Reveal:
How to write an engaging sales email

What you’ll learn

  • The fast way to outline a sales email (we start every email this way)
  • How should you edit an email — even if you’re the one who wrote it?
  • Improve the opening of any email with the Telepathy Technique
  • Why Side Note Syndrome will kill your emails and how to avoid it
  • See the hidden framework behind a smooth and compelling product introduction

The Transition:
How to go from engagement to sales without sounding awkward

What you’ll learn

  • How to know the right moment to start selling — and when to stop
  • Which parts of your sales emails can you pull verbatim from your sales pages?
  • Multiple proven ways to transition between sections of an email
  • The 5-second test that protects you from ever sending inauthentic or awkward copy
  • The final section we add to every sales email

The Free Taste:
How to use a “Story Bank” to write more intriguing sales emails

What you’ll learn

  • The email “sin” that’s much worse than coming off as salesy or scammy
  • When and how to get meta
  • What is the #1 thing all readers want? (Without this, you won’t sell anything)
  • How to create a “Story Bank” that will cut 90% of the work out of your sales emails
  • How to pick the best story for any email

The Last Chance Email:
How to get readers to buy now without sounding pushy

What you’ll learn

  • How much revenue a strong Last Chance email can bring in
  • How you can crack people’s default behavior — procrastination
  • How can you sell — directly — and still be friendly and authentic?
  • What is the best sequence for a smooth, powerful sales email?
  • What it really means to sound authentic (and the extra step we take to guarantee all of our emails hit this mark)
  • The “Us vs Them” Technique and the critical moment to use it