Watch me write a $617,944 sales page

— right in front of

your eyes

For the first time ever, get a behind-the-scenes look at the secret playbook I’ve been using to quietly crank out 6- and 7-figure sales pages — for years

How do you learn to write great sales pages?

IWT has been around for 13+ years. During that time, I’ve written dozens of sales pages and thousands of blog posts and emails. And for every page that was published, there are two to three that were deleted. (In fact, my team just deleted more than 650 old blog posts on IWT because they no longer lived up to our high standards.)
That’s more than 13 years of trial-and-error to figure out what really matters in copy and what doesn’t. This is learning the hard way. You’re welcome to try it, but I don’t advise it.
A better option is to learn from someone who’s done it before you. Here’s how most business owners try to master sales pages:

  • Copying (excuse me, “getting inspired by”) someone else’s sales page
  • Outsourcing it and praying that person knows what they’re doing — a very expensive bet
  • Trying to use a plug-and-play template they found after two minutes of Googling

And then they’re surprised when they send it to their audience and only hear crickets. Guys, a bad approach will get you bad results.

Here’s the BEST approach to learning how to write a winning sales page:

  1. Watch a hit, 6-figure sales page be written, step by step
  2. Be guided through the process by someone who has studied behavioral psychology and who has the scientific background in what it takes to change people’s behavior — so he can cut through the BS advice about persuasion peddled by “gurus”
  3. Make sure that person has written for multiple categories. Also make sure they haven’t just had hits, but also failures. You want to learn from people with a varied background
  4. See how that person hits — and solves — the same sales page challenges that hold you back
  5. See the secret and hard-won tactics that separate dud sales pages from average and killer sales pages

This approach, I am excited to share with you today.


And those are just a few highlights.
The Behind the Sales Page course includes 6 videos that SHOW you exactly how our secret playbook works. Follow along, step by step, as we write, edit, and perfect a real 6-figure sales page.
This is not a PDF on sales page tips. You can find that anywhere.
We wanted to go deeper and let you shadow us through the entire sales page process. Imagine how much you will learn by watching me create a 6-figure sales page — right in front of you.
You’ll get our secret sales page playbook, and you’ll get to watch me use it to solve real sales page challenges, with real copy.

Module 1

Where to Start:
From Blank Page to Endless Ideas

What You’ll Learn

  • The three mission critical documents that will keep you from getting “Blank Page Syndrome”
  • How we start every sales page already knowing our customer’s hopes, fears, pains, and dreams
  • Exactly what to look for in the product you’re selling — and how you’ll use it in your sales page

Module 2
Writing the First Half:
How to Build a Deep Desire for Your Product

What You’ll Learn

  • Our 6-Step Desire Formula for making your readers need your product
  • The section of every sales page we spend 80% of our time on (and no, it’s not the headline)
  • Our counterintuitive approach to connecting with readers
  • How to build trust on a sales page, step by step
  • When to be positive, when to be negative … and how to smoothly move back and forth between the two
  • How to address reader objections head-on

Module 3

“How Do I Know It’s Good?”
Ramit’s 3-Step Editing Process

What You’ll Learn

  • The quick test you can use to check if your reader is still engaged … or long gone
  • Is your sales page good yet? Use our Emotion Detector Technique to find out
  • Our unusual trick for taking sales pages from GOOD to AMAZING
  • Watch me polish the opening of our Mental Mastery sales page — draft by draft — with an explanation of exactly what I’m doing and why

Module 4

Transitioning to the Offer:
How to Sound Natural, Not Sales-y

What You’ll Learn

  • How most people approach this section in their sales pages (and why it doesn’t work)
  • The art vs science of transitioning to the offer
  • A real-time case study of taking an awkward transition and making it natural and compelling

Module 5

Writing the Second Half:
Where to Save Time

What You’ll Learn

  • How to write fascinating sales bullets (and pick the best ones for your sales page)
  • The Idea Mining Technique for guaranteeing you always have more great ideas than you can possibly use
  • How to help readers who get cold feet right before buying

Module 6

The Final Polish:
Writing a Headline That Stops Them in Their Tracks

What You’ll Learn

  • How to “find” your headline in the work you’ve already done
  • Beyond headline formulas: what we look for in a winning headline