The SEO Playbook
The SEO Playbook training course teaches you step-by-step processes
to scale organic traffic and conversions across any website.
Hi, I’m Robbie Richards
In the beginning, it was smooth sailing. A one-man show (me), with a handful of clients. But, as my agency began to bring on more clients and the team grew, things changed….
We didn’t have structured processes around any of our core service deliverables. It was a “free-for-all”. We’d all plug in our headphones, log into some tools, pop open a couple spreadsheets…and stare at the screen.
“Where do I start?” and “What do I do next?”…
Those were two common questions both in the office, and at home while working on personal web projects. Whether it was performing a technical content audit, or building out a structured keyword map for a large client. The result was a TON of wasted time spinning our wheels, instead of getting shit done.
So, I started building out a library of the repeatable processes I used to grow my blog from zero to a six-figure business, and generate bottom line results for clients across dozens of different industries, from property management and marine electronics to B2B SaaS and defamation law.
This is not a beginners level course on theory, but a series of repeatable systems you can use to build marketable skill sets, train and make employees billable faster, and/or implement immediately to grow your business.
What’s Included in the Course?
A library of step-by-step search marketing processes you can use to deliver consistent
organic traffic and conversion gains for your business, boss or clients.
OVER 70 VIDEO LECTURES
ACCESS TO ALL THE TEMPLATES
STEP-BY-STEP PROCESS DOCS
PROCESSES THAT GET RESULTS
PRIVATE SLACK COMMUNITY
You’ll Also Get Lifetime Access to a
Growing Library of Playbooks…
organic traffic and conversions wins
within 60-90 days.
Audit Goals & Penalty Assessment
Collecting Your Indexable Content
Mapping Page-Level Data Points
Assigning Action Items & Strategies
Find Keyword Opps & Content Gaps
expert content audits that drive short
and long term organic growth.
Extract Existing Keyword Data
Build a Keyword Difficulty Baseline
Prioritize Your Keyword Shortlist
Master Content Relaunch Tactics
Measure Campaign Performance
you from blank slate to actionable content calendar, for any site.
The goal is to add 2-3 new playbooks a year.