In this phase you’ll learn how to identify unmet needs and find the best new markets to enter, as well as what new products to create to serve those markets.Plus how to gain insights into your EXISTING markets and products so you can find out what might be missing or what new opportunities may be right under your nose.
By the end of this phase, you’ll have gained tremendous insight about your market from something we call your Deep Dive Survey.
- How to come up with the right questions for your market
- The questions you should NEVER ask
- How to get responses to your survey no matter the size of your list (or even if you don’t have a list at all)
- How to get people excited to take your survey
- Identify which results to pay special attention to
- Discover the hidden demographics of your market
- And much, much more…
By the end of this phase you’ll not only know exactly what your market is thinking and feeling…
You’ll have the exact language that they use to describe their problems.
In your sales copy, you will literally speaking people’s language. And when people feel understood, that’s when they BUY…again, and again, and again.
- You’ll identify which buckets in your market are the most hungry for a solution, and how to create that exact solution and deliver it in the way your customers want it…
- We’ll use your Deep Dive Survey results to create an optimal customer experience so your customers and prospects will feel like your website has been tailored just for them. Even if you are using “perceived customization” where you simply customize 3 small (but key) parts of your sales process so you don’t have to create separate funnels for each bucket…
YOU’LL GET…
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