53 hours of instructor-led training
40+ hours of self-paced video
Instructor-led online project mentoring sessions
Instructor “Dream Team” of silicon valley authors
Preparation for OMCA, Google Ads, Google Analytics, Facebook, and YouTube exams
10 rounds of simulations to practice SEO, SEM, website conversion rate optimization, web analytics and email marketing
What are the course objectives?
The DMCA course will prepare you for the most sought-after certification exams such as OMCA (OMCP), Facebook Marketing, YouTube Marketing, Google Ads, Google Analytics, and Twitter Marketing.
What skills will you learn?
This course will enable you to:
Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
Learn how to formulate, plan, and execute effective digital marketing strategies with the right channel mix in our digital marketing strategy module
Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter
Create the right marketing messages tailored for the right audiences
Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who is eligible to take this Digital marketing course?
Sales or business professional looking to accelerate your career:
This course will give you an insider’s view into the digital marketing domain. With this course you can:
Understand the inner workings of digital marketing campaigns that can help you as you collaborate and work with digital marketing teams
We live in a digital world where most of your customers live online. So if you’re trying to grow your brand or boost online sales, digital marketing is a critical part of your marketing strategy. This course will help you:
Gain the knowledge and experience required to engage with marketing partners and agencies as you implement an effective digital strategy for your brand
Digital marketing has been gaining prominence over the last few years, and if you’re an expert marketer in traditional channels and methods, then adding digital marketing skills can be a great boost for your career. This course will:
Arm you with the skills and experience to get a foothold and grow your career in digital marketing
In today’s business world, digital marketers must be able to wear multiple hats and execute campaigns across different types of marketing channels to stay ahead of the competition. Our course can help you:
Build multiple digital marketing skills and catapult your career in digital marketing
A study by Mondo suggests that senior leadership professionals in digital marketing earn between US $140,000 to $200,000. If you’re looking to build a career in one of the fastest growing domains in business, digital marketing is a great start. This course will help you:
Learn how to plan and execute digital marketing campaigns and prepare for fast-paced digital marketing roles in the industry
What are the projects and tools included in the course?
Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.
Project 2: Google Ads: You will design a Google Ads campaign to increase relevant paid search traffic to your website.
Project 3: Facebook Marketing: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.
Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.
As a part of our course, we have included guides and exclusive access to various tools such as :
Feng-GUI (30 days access)
What are the Mimic Pro simulations included in the course?
Exam & certification
How will I become a Digital Marketing Certified Associate?
Pass any one of the two OMCA Simulation Tests in the Digital Marketing Certified Associate course with a minimum score of 60%. The simulation test is an online exam and consists of 75 multiple choice questions that must be answered within 75 minutes
This digital marketing course will not only help learners stand out and polish their existing skillset in the marketing domain, but it will also help them take that necessary leap to bigger and more ambitious roles.
The second methodology is the Online Classroom Flexi-Pass that has a validity of 180 days (6 months) of high quality e-learning videos plus 90 days of access to 11+ instructor-led online training classes.
You can also appear for Google Analytics, Google Ads, Facebook Blueprint and YouTube marketing certification by registering on their respective websites and qualifying the relevant exams.